Apple goals to work its magic with iPhone X

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Technology News – San Francisco (NEWZ247) With its new iPhone X Apple is placing the bold aim for itself of reinventing the smartphone again.

The flagship handset marking the 10th anniversary of the first iPhone release is ready to hit stores on Friday in more than 50 markets and with it, the California tech giant is out to rev its momentum in an international phone market seeing slowing growth and more difficult competition.

Apple upped the ante by using boosting the starting price of the new handset to $999 for US customers, a price no one can be higher in other markets and with more alternatives.

Apple shares have climbed with the approach of the release date, seeing a bounce this week after it stated pre-orders for iPhone X are “off the charts”.

 

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