Premium Suvs To Increase Brazil Sales, Peugeot Bets On Utility Cars


Breaking News – SAO PAULO (Newz247) –   French vehicle maker Peugeot SA said it turned into focusing on utility motors to raise its marketplace proportion in Brazil and could offer a comparable set of models because it sells in Europe.

The plan is a part of the organization’s strategy to improve customer perception of its products and, as an end result, its overall performance in the Brazilian market. It follows Peugeot’s 207 projects, in which the agency adapted a small, older ECU model for the Brazil marketplace to lure clients with a cheaper automobile, however noticed disappointing effects.

Brazil is visible by means of Peugeot, a group PSA company, as one in all 5 priority markets within the world, said Chief Executive Jean-Philippe Imparato to newshounds in Sao Paulo on Wednesday.

“Sales volumes are not our outright goal. I favor to improve our emblem photograph,” he said. “We aren’t going to fall again inside the attraction of growing a small vehicle in specific for Brazil, we aren’t going to promote at any price,” he added, detailing the plan for the Brazilian marketplace to converge to the identical set of models Peugeot gives in Europe in 5 years’ time.

France, Iran and china are presently the biggest markets for Peugeot. He declined to quote a goal for Brazil or Latin America, however stated the fact the company has described the USA as a priority underscores the ability it sees for future brand development.

Imparato said the state of affairs changed into a problem, due to better than predicted demand, but additionally an opportunity. The enterprise will subsequent 12 months promote the 5008 version of the automobile in Brazil.


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